Feature Article | The Economics of Independence: How Seth Hurwitz Keeps Winning a Business Built to Lose Money

Sixty-four percent of independent music venues in the U.S. operated at a loss in 2024. Seth Hurwitz has run five Washington-area rooms profitably for four decades, and this piece breaks down the brutal math of independent promotion — where artist fees eat 75–85% of ticket revenue — and the ownership, patience, and refusal to overreach behind I.M.P.'s survival.

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