Feature Article | What a Room Actually Does: The Science Behind Seth Hurwitz’s “Escapism” Argument

"We sell escapism. When you go into that room, everything else goes away." Seth Hurwitz said it as a promoter in 2014; researchers have since measured it. This piece covers the neuroscience of live music — dual dopamine pathways, oxytocin, brains synchronizing across a crowd — and why the science lands differently against ticket prices that rose nearly 50% in five years.

Read the Full Article Here