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Keeping it Real: Seth Hurwitz on Navigating the Business of Live Music — Originally posted on beforeitsnews.com




When The Beatles took the stage on The Ed Sullivan Show, it was more than a performance; it was a cultural shift that forever changed music’s role in society. For millions, it turned an ordinary living room into a front-row experience, sparking a shared moment that would define a generation. In today’s music industry, that sense of accessibility feels increasingly rare. D.C.-based promoter Seth Hurwitz, a lifelong advocate for accessible live music, contrasts those moments with today’s high-priced, exclusive concerts shaped by dynamic pricing and VIP packages. Despite the economic pressures, Hurwitz champions a live music experience that remains inclusive, resisting the shift toward commodified access. His commitment to preserving authenticity and community in live music underscores a pressing question: Can the magic of live concerts survive amid rising prices and exclusivity?


Click through to read the full article and explore the tension shaping the future of live music.

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